Peer Pressure: how our social networks can change our choices

By Leah PoffenbergerEveryday life is full of choices: Coffee or tea? Apples or oranges? iPhone or Android? We also have to tackle more serious questions, like who to vote for in an election. Especially for the important choices in our lives, these decisions don't happen in a vacuum: We're usually getting a lot of information from a lot of places, especially from people around us. But how much impact do other people's choices have on our own?As it turns out, social networks--and the beliefs the p...